Blog commenting for link building and SEO is not exactly a new technique. But is it still worth all the effort? Today’s content creators and marketers wonder if the benefits you achieve through blog commenting are still as effective as they were years ago.
In this post, we are going to give a brief overview of how to get backlinks through blogging and the mistakes you should avoid.
Table of Contents
- What is Blog Commenting for SEO?
- What are the Different Types of Comments?
- Mistakes to Avoid for Building Backlinks through Blog Comments
- Benefits of Backlinks through Blogging
- How does a Good Blog Comment look Like?
- Bottom Line
What is Blog Commenting for SEO?
Basically, blog commenting is a marketing and SEO tactic which means that you comment on a blog that includes a link back to a blog post or a website with a marketing goal in mind. Many times, these links are either in the comment itself or placed as a link behind the commenter’s name. CommentLuv premium is a popular WordPress plugin for enabling the comment section of a blog so users can easily comment on a post.
When you post a relevant and insightful comment on a blog, you create a meaningful relation with not just the webmaster, but also with the visitors. That’s why making value-adding comments on blogs is still an effective content marketing strategy.
There are many types of comments that visitors can post which are either in the form of a question, appreciation, or a topic of discussion. The level of engagement depends on the message you want to communicate to your audience. Make sure to make only relevant and constructive comments that are relevant to the post.
What are the Different Types of Comments?
Before you start commenting on blog posts to get backlinks, it’s important to become familiar with the different types of blog comments that you will come across the internet.
Do you stumble upon comments with links full of keywords? Finding irrelevant comments is not rare because thousands of users comment on a post without any relevancy with the topic. We refer to these comments as auto-generated system spams which have no credibility.
Although genuine people post these comments, they don’t have any value to the blog. For example, posts like ‘Great job’ or ‘Fabulous post’ won’t bring you any meaningful traffic. There’s no harm in making these comments but they rarely serve any purpose.
Insightful and relevant comments that add something meaningful to the information provided in the blog post. Sometimes, the commenters don’t use their original name because they don’t want to take any credit. Others don’t want to appear as spammers. However, that’s a wrong notion. Always mention your original name whenever posting relevant and meaningful comments. Audiences always welcome these posts so staying anonymous is not a good idea.
Many commenters are attention seekers and only want others to notice their names or comments. That’s why they don’t shy away from making negative or controversial comments.
Profile Building Comments
These are the right kind of comments you should leave on any blog. They add value to the discussion by bringing up the key points mentioned in the post. That also shows that commenters have read through the blog. Such comments are excellent for profile building and give more exposure to commenters.
Leaving these comments help you create a better social reputation for your brand and yourself.
Mistakes to Avoid for Building Backlinks through Blog Comments
When you post a comment on someone’s blog, do it the same way you would like others to post on your blogs. This rule will go a long way to give you more traffic and meaningful backlinks.
Here are some common mistakes you must avoid when commenting on blog posts tog get backlinks.
Using a Fake Name or Email Address
What’s the use of giving feedback when you can’t establish your authority? Using a fake name or keywords in the name section is one of the biggest mistakes commenters make. It increases the risks of projecting you as a spammy SEO link building commenter and your posts may not get approval.
Furthermore, if you don’t use your original email address for blog commenting, other commenters will not find you credible or reliable. Hiding behind fake identities or email addresses is a big ‘no’ when it comes to blog commenting for backlinks.
Keyword Optimized Comments
Some comments appear nice and useful, but they focus heavily on keywords. Such comments will appear like scams, especially if the link includes a keyword-optimized anchor text!
Commenting on Everything
If you are guilty of commenting on everything under the sun, you will have a hard time establishing credibility in your niche. Make sure to stick with your niche, when trying to promote a specific brand or service.
Benefits of Backlinks through Blogging
Google and other search engines consider backlinks as one of the top factors for determining a website’s SEO rankings. Furthermore, backlinks also foster brand recognition because they untap new audiences. Once you figure out how to get backlinks through blog commenting, you will enjoy a stream of new users. That’s how you become empowered for improving your website’s domain authority.
Over time, your website will grow in terms of traffic and domain authority. We recommend small businesses and entrepreneurs to focus on getting as many backlinks as possible through blog commenting. When a website has a higher domain authority, the search engine crawlers will consider your website valuable.
How does a Good Blog Comment look Like?
Here is a sample blog comment to get quality backlinks.
I thoroughly enjoyed reading your post. The list entails everything you need to know about how to create killer marketing content. However, I’d like to add just one extra tip…..’.
The writers in my time are finding this technique very helpful in getting more conversions.’
Have a great day!
Notice how this comment adds more value to the post as well as establish your authority as an active leader/contributor.
According to Neil Patel, getting the first blog gets a website the most attention and generates the most traffic. Don’t underestimate the power of blog commenting to get backlinks for boosting your website’s DA authority and traffic.