Digital Marketing

How to set Image Sizes for Instagram – 2023

Image size specifications keep changing constantly for different social media channels. These media networks require image sizes for various locations. This guide explains the latest Image Sizes for Instagram.

Instagram supports both vertically and horizontally oriented images. The platform was initially used to support squared images and was famous for this. These type of dimensions raises options for brands. However, they make it tricky choosing image dimensions. You mostly need to crop images properly to make them appear perfect on Instagram.

Profile picture size

Instagram profile picture displays images at 110×100 pixels enclosed in a circular shape. These image files are. stored at 320 x 320 pixels. So assure that a profile picture is at least this large before uploading it. Moreover, be careful to keep the main elements in the center as the sides are cropped out.

Post sizes

The photos you upload as Instagram posts (the feed photos) should be of the following sizes.

  • Square: 1080 x 1080 pixels
  • Portrait: 1080 x 1350 pixels
  • Landscape: 1080 x 566 pixels
  • Other aspect ratios: Between 1.91:1 and 4:5

Post sizes should have a width of at least 1080 pixels, and a height between 566 (for landscape) and 1350 (for portrait) pixels.

Photo thumbnail sizes

  • Display size: 161 x 161 pixels

However, the uploaded image size should be more (at least 1080 pixels in width).

Stories image size

The recommended image size for stories should be around 1080×1920 pixels. You may keep an aspect ratio of 9:16. If an uploaded image size is smaller than the one stated but matches the aspect ratio, the image will buffer quickly. You can make Instagram reels of the same size.

Ads image sizes:

  • Minimum width: 320 pixels
  • Maximum width: 1080 pixels
  • Square: 1080 x 1080 pixels
  • Landscape: 1080 x 566 pixels

It is recommended to upload ad images with supported aspect ratios that are between 1.9:1 and 4:5. Instagram ads should have a specified number of characters as the ad’s primary text and head. These ads should have less than 30 hashtags.

Image sizes for Stories ads

The recommended image sizes for Instagram ads that come between Instagram stories should be 1080 x 1920 pixels. 14% of the top and bottom of an Instagram ad creative should be left free from logos, images, or text. 20% of the ad space should be text for these ad images.


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