A content manager monitors the strategic development, creation, and promotion of a company’s communication efforts. As a content manager, you are responsible for everything, from creating or editing copy to hiring a team of content producers. Generally, the position requires strong marketing, communication, and leadership skills. However, there are other crucial things that can come … Read more
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for … Read more
SEO abbreviated as search engine optimization, which means to increase the quantity of traffic and quality of traffic as well. Search Engine optimization is not an exact science where you will need to do scientific experiments. SEO is a set of rules you need to follow to rank higher in search engines. Search engines makes … Read more