seo strategy

Strategic Use of Images in Search Engine Optimization

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When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for … Read more

Incorporation of Company Branding and SEO

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company-branding-and-seo

SEO abbreviated as search engine optimization, which means to increase the quantity of traffic and quality of traffic as well. Search Engine optimization is not an exact science where you will need to do scientific experiments. SEO is a set of rules you need to follow to rank higher in search engines. Search engines makes … Read more