Why Tik-Tok is the Best Platform for Attracting Younger Audience

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TikTok, the newest social media app, attracts Gen Z’ers and inspires creativity. No wonder businesses and marketers are going crazy over the video sharing app. The iOS and Android media app offers the perfect platform for producing and sharing all types of videos. The best thing about TikTok is that the video can be educational or purely for entertainment purpose.

In this guide, we are going to delve into this popular video sharing platform and how it can help brands and businesses to connect with younger audience. 

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What you Should Know about TikTok

As per the 2019 Internet Trends Report, Chinese internet users spent more than 600 million hours every day watching short videos. What initially launched in China as Douyin in 2016, resurfaced as ByteDance in 2017 for international markets. While Douyin and TikTok both have the same software, they maintain separate networks for complying with Chinese censorship restrictions. The app is available for worldwide users via Google Play Stores and App Store.

According to the latest statistics, TikTok has nearly 689 million monthly active users and is available in 154 countries. That makes TikTok ahead of many popular social media apps such as Twitter, Snapchat, and Pinterest. The Chinese version of the app has 250 million users. 

Approximately, 40% of TikTok users are outside China. India comprises a large percentage of the total user base, accounting for roughly 25% of app downloads. In 2019, the app had nearly 14 million users, in U.S. alone. 

In addition to common consumers, several media and entertainment celebrities have endorsed TikTok. For example, Jimmy Fallon, helped promote the app through a paid partnership. Although, Falllon’s interest in the app started naturally, he was quick to identify the potential of TikTok. In 2018, Fallon launched a ‘challenges’ section on his show that promoted both his show the app. 

Here are some of the most popular TikTok stars who are trending. 

  • Charli D’Amelio
  • Zach King
  • Spencer Polanco Knight
  • Addison Rae
  • Bella Poarch
  • Michael Le 
  • Dixie D’Amelio
  • Riyaz Aly 
  • Khaby Lame

TikTok: Excellent for Young Audiences

The incredibly popular video sharing app focuses on a specific market. Primarily, TikTok is used by people who are 16 to 24 years of age, out of which nearly 70% are female. For that reason, fashion and retail brands selling products for teenage girls and young females. 

Whether you are a marketer, an influencer, or a small business owner; exploring the platform will help you come up with the right content to attract and retain audiences. However, if your audience is an older demographic, TikTok may not be the best social media app for your marketing efforts. 

Is TikTok Safe to use for Children?

Parents fear the risks and negative effects of social networking apps on children, especially if the kids are not old enough to differentiate good content from bad. Children can use TikTok with adult supervision or a private account. As soon as users sign up for TikTok, the account becomes public by default. However, you can change its setting to make it private so that nobody else can see your videos or send direct messages. Users can also change the account settings for reactions, comments, and messages to ‘Friends’ so children can’t message random people on the app. There is also a feature to turn off all these features completely.

How is TikTok Helping Businesses?

As TikTok continues to become more popular over time, local and global businesses are beginning to jump on the TikTok bandwagon. Like all other social media platforms, TikTok is also evolving and growing to become a lucrative platform for entrepreneurs, influencers, and media celebrities. 

Marketers are brainstorming strategies to build meaningful relationships through the video-sharing app through hashtag challenges and influencer partnerships. With its infectious and contemporary vibe, TikTok bridges the gap between brands and consumers, revealing the human side of businesses. 

Popular apparel, clothing, fashion, and retail brands are using TikTok for attracting their younger audiences. It’s a great idea for marketers to familiarize themselves with the latest and upcoming features of the app to design strategies that boost traffic and conversions. 

According to Neil Patel, one of coolest things about the app is that it allows users to add background music and editing effects to their videos. As a result, many dance videos are going viral on the platform. 

How to Use TikTok for Brand Promotion

Businesses are using TikTok to partner with influencers and opening content to a broader and well-targeted audience. Brands can also benefit from TikTok’s new campaign options such as branded hashtag ads and in-feed ads. Ads start from $10/CPM (cost per 1000 views). However, the platform requires users to invest at least $500 on a campaign. 

TikTok ads work because consumers are now more skeptical of online ads. The video-sharing network allows users, influencers, and businesses to promote themselves and establish their authority in their perspective niche.

Since the network allows users to link their Youtube and Instagram accounts to their profile, gaining crossover followers becomes easier. 

For example, the restaurant industry has a significant number of opportunities to use the network for promotion. Restaurants also have potential opportunities. One such example is of Chipotle. The popular restaurant was the first one to jump onto the platform. The restaurant launched its second major campaign, the #GuacDance challenge, which motivates fans to do dance moves. The dance routine is inspired by the Guacamole Song by Dr. Jean. 

The most important goals of brands on TikTok is triggering engagement and attracting a new audience. Although legacy brands do well, smaller companies can also enjoy success on TikTok by creating original and shareable content. 

Generally speaking, TikTok is a fabulous way to promote your brand, particularly to Gen Z audiences. If businesses and marketers figure out how to convey their brand through a short video, there are endless opportunities. In July, the network increased the maximum video length to three minutes, which was previously 60 seconds.

Top Ways to Use TikTok

Now that you know why TikTok is a great platform for attracting young audience, here are a few popular ways to get your message across to a younger audience. 

Influencer Marketing

TikTok observed a big shift towards influencer marketing, thereby pushing away paid ads that interrupted the content on the app. Many fashion models and actors jumpstarted their career on TikTok, becoming famous for their creative and inventive videos. 

Today’s brands have the opportunity to use these influencers for displaying and promoting their products by collaborating with these influencers. Here are just a few of the most popular companies and businesses that are using TikTok for boosting their brand promotion and sales. 

  • NFL
  • Apple Music
  • Chipotle
  • Gymshark
  • SpikeBall
  • Sephora
  • WWE

Organic Content

If you think your brand fits the quirky nature of TikTok, get ready to explore a whole new world of options and features. This platform is all about personality and originality. Don’t forget to prioritize these two factors before you start creating content. Once you set up a profile and publish original content, you will start observing the results of organic content on brand promotion and brand loyalty. 

Hashtag Challenges

Stats from TikTok disclose that over 50% of users have participated in at least a single hashtag challenge. Many brands are utilizing user-generated content from the app to use it for hashtag challenges. For example, some brands create a hashtag with a particular call to action so users can post videos. That’s a great opportunity for brands to test the waters and determine how much their target audience engages. 

For instance, Guess did an amazing #InMyDenim challenge in which users and influencers posted videos to flaunt their Guess denim. Imagine the number of videos posted on TikTok, promoting the brand name. Hashtags are a fun way to engage consumers and involving them with your brand.

What’s Coming Next?

TikTok is now incorporating more interesting aspects into the app. Much like Snapchat filters, TikTok lets brands create their unique face filters and lenses which are live for 10 days. These filters allow users to add their own content and create engaging videos.

Furthermore, businesses will also have the option to create short ads that appear at the beginning of videos and throughout the app for reaching consumers in a different manner. That way, companies can monitor the progress of their ads. 

Bottom Line

TikTop app simplified video creation and sharing for taking it to the next level. All you have to do is record something from your routine life or create special dance moves.

If you have a brand or run a small business, add more value to your brand by utilizing Tiktok. Share fun facts or tips about your business or launch a hashtag campaign. Don’t worry if you run out of ideas. Connect with a popular influencer on TikTok and get more traffic and more exposure. Subscribe to our mailing list and explore more articles on Cadslist to know about what’s trending worldwide.