Email Marketing allows small businesses to retain, engage, and acquire customers. Marketers and corporations are becoming more aware of how email marketing campaigns can help businesses earn profits.
When you fail to send the right emails, your subscribers will disengage and possibly unsubscribe from the mailing list. Hence, creating an influential email marketing strategy is the best way to retain your audience. Creating emails that engage and convert users is easy when you know what’s trending in the industry. Here are some facts and figures about email marketing to give you an idea of how email marketing works.
Table of Contents
- Email Marketing: Facts and Figures
- What are Content Marketing Emails?
- How to Build your Mailing List
- How to Compose an Email for Email Marketing
- Top 4 Types of Email Marketing
- Bottom line
Email Marketing: Facts and Figures
- According to a study by Experian, inserting an emoji in the email subject line, increases opening rates by 56%.
- Customizing subject lines of emails can boost the opening rates by 26%
- Roughly 47% of recipients open an email because of its subject line
- Nearly 82% of marketers send emails with a subject line less than 60 characters
- On the iPhone email app, the first 30 characters of the subject line are visible
- Adding a recipient’s name in the email subject line boosts open rates by up to 18%
- Inserting words like help, free, reminder, and discount can have a negative impact on the opening rates of your emails.
- Emails related to arts, hobbies, and trending news, etc. have high opening rates
- The average open rate for an email newsletter is around 21% across all major industries
These statistics reveal how you can boost the opening rate of your emails and make your email marketing more successful.
If you are new to the world of content marketing and email marketing, this guide is just for you.
What are Content Marketing Emails?
While several types of emails fall under this category, all of these have the same objective: to offer value rather than promote/sell a product. However, most content marketing emails are educational or informational emails. For instance, a retailer may send reviews and news of the latest fashion trends. An online book store may send a review of the most popular best-selling books. A continental restaurant may give a glimpse of their most popular menu items.
Some common types of content marketing emails include:
- Blog post roundups
- Tutorials and demo’s for members only
Businesses can build their brand through content marketing because it allows them to disclose the human side of their company. Promotional messages alone can’t help you sell services or products because they fail to build a long-term connection with your customers. When you offer value, you show that the purpose of your email marketing strategy is not just promotion. Your company wants to bring a change and improve the quality of life of all existing and trending customers.
How to Build your Mailing List
An effective way to capture leads is through Facebook ads. Without a doubt, Facebook ads serve as the most cost-effective way to build a list of leads for email marketing. Many businesses report making seven figures in sales within a year through direct targeted Facebook ads. These ads can help companies capture leads (email addresses and names). Currently, the user base of this giant social networking platform is at an all-time high. The age range of Facebook users is ideal for most businesses. People who are 30 to 55 years of age comprise the biggest percentage of the network’s total audience.
How to Compose an Email for Email Marketing
Here are a few tips to follow when creating a message for your email marketing campaign.
- Write a simple and to-the-point message.
- The tone is pleasant and conversational.
- Your email should offer helpful advice to educate the audience.
- Create a simple yet powerful message to improve the loading speed of the email.
- Send personalized emails. For example, send a message to your subscribers on their birthdays, anniversaries, and important dates
- Encourage the recipients to share the email’s message with their social media contacts
Now that you have a rough idea of how to write the best email message, let’s delve into the four main types of email marketing.
Top 4 Types of Email Marketing
One of the most popular email marketing strategies, email newsletters are immensely beneficial for small businesses. Not only a newsletter allows an entrepreneur or a small business to provide helpful knowledge and tools to subscribers, but it also serves as an excellent medium to launch new products. Hubspot defines an email newsletter as an email that provides a list of your most important announcements, content pieces, and product promotions. A newsletter can retain audiences and increase traffic to your official website and social media channels.
Creating engaging content is the first step towards creating an effective newsletter. Research the kind of words/terms and ideas your audience usually discuss when they are finding solutions to their problems. Add announcements and tutorials of new products and feedback surveys to assess the customer satisfaction levels of your customers.
Another great thing about email newsletters is that they can be excellent tools for building brand loyalty and brand awareness. Weekly, monthly, or quarterly newsletters help brands stay in touch with their new and most loyal customers. Don’t forget to add new offers, promotions, or highlight your recent accomplishments or milestones.
Such emails can help brands and companies convert subscribers. Informative content and appealing offers are the best ways to turn your subscribers into customers. Acquisition emails can move leads through a conversion funnel faster and drives additional revenue. These emails target users who show interest in what your company or service has to offer.
Educational emails are fairly popular with recipients because they offer solutions and answers to audiences. This insightful information allows brands to build brand authority in their niche. Hence, audiences are more likely to trust these businesses and buy services and products. Personalized emails that offer discounted offers on special occasions such as birthdays, work anniversaries, and other occasions also offer beneficial results.
The recipe to a perfect retention email is simple. A retention email refers to a triggered message that you send to an existing customer for increasing loyalty, engagement, and satisfaction. As the name suggests, these emails bring customers back again and again to guarantee retention.
You can retain a customer by getting in touch with a customer who has not contacted your company or customer service for a long time. The purpose is to keep the communication lines open. Facts and figures related to retention emails reveal that it can cost a business up to seven times more to acquire a new customer. Furthermore, the probability of selling to a new customer is 5% to 20% only but 60% to 70% for an existing customer.
Offer free content such as eBooks, how to’s, and tutorials to retain your customers. Sending giveaways and rewarding your most active email recipients is also a great way to keep your subscribers happy.
Promotional Emails drive signups, trigger sales, and offer new products to your customers. These emails feature offers that encourage and stimulate potential buyers to initiate an activity. The key is to get it right. Otherwise, you will observe that a large number of people will unsubscribe from your list or will end up deleting it without any activity. In addition to that, avoid sending too many promotional emails because than can annoy even the most loyal subscribers.
The best time to send a promotional email is when you launch a new product or service. Businesses also use these emails for promoting a special deal. However, don’t send promotional emails for more than a couple of times a month.
Here are some things to include in promotional emails.
- Holiday or seasonal promotions
- Limited-time special or discount offers.
- Personalized deals
- Product lunches or new arrivals
- New subscriber offers
- Giveaways and contests
- Free content
- Buy one get one offers
- Promotional codes and coupons
Today, more than half of the global population uses email. According to facts and figures released in 2019, the total number of active email users were nearly 4 billion. Within a second, over three million emails are exchanged. That clearly shows why email marketing can play a huge role in taking your business to the next level.
Whenever you want to sell your products or grow your brand, email marketing is the most effective tool. That’s why both marketers and businesses focus on creating a robust email marketing campaign. Find out more about the role of email marketing by exploring a wide variety of articles on Cadslist.