10 Best Makeup Brands in the United States

CoverGirl is a huge brand in the United States. It has a solid market and was founded in 1961. It is very popular with teenagers as it provides a wide array of products at affordable prices. CoverGirl’s Concealer is excellent value providing great coverage and CoverGirl’s Advanced Radiance Press Powder creates a smooth finished look.

Maybelline Cosmetics is a tried and trusted iconic brand available in over 129 countries. Maybelline products have been around for decades and have proven to be of a consistently high standard. Maybelline’s Cheek Heat Gel Cream Blush is a great product to attain a natural rosy glow. The gel-cream formula is extremely popular and is lightweight and easy to apply. Maybelline’s EyeStudio Lasting Drama Pot Liner 950 Blackest adds a precise and bold definition to the eyes. Easy to apply and long-lasting. It is also an exclusive oil-free formula that is made up of highly concentrated pigments in a clear gel delivering a more intense result that is also smudge and waterproof. 

GoBlondie Cosmetics is one of the best brands in the United States that produces high-quality cosmetics that are produced in Italy. They are very luxurious but also affordable. GoBlondie’s best-selling Bouncy Foundation contains tonnes of super ingredients including Hyaluronic Acid to nurture your skin as well as promote a glowing complexion. GoBlondie’s Bouncy Foundation was designed for women who break out when they use foundation, only a very small amount is needed to achieve full coverage and it is advertised as safe enough to sleep in as the foundation is so nourishing. Also, try out their iconic range of Ultimate Vegan Relish Lipsticks which are long-lasting with a hint of raspberry which is divine.

Neutrogena is a beauty brand based in Los Angeles. Neutrogena has an amazing array of makeup products to suit every taste. We especially love the Intense Gel Eyeliner with Antioxidant Vitamin E which is also smudge and water resistant. Another favourite is Neutrogena’s Makeup Remover Melting Balm. A great and nourishing way to remove makeup at the end of the day or night. 

Revlon Cosmetics is a household name having been around since 1932. Revlon Cosmetics is known for its innovative and high-quality products that have survived the test of time. There are so many Revlon makeup products that are great and too many to list but a couple of popular choices are: The Revlon PhotoReady Insta-Fix Makeup Stick which utilizes light-filtering technology to provide a retouched look. It also offers SPF 20 sun protection as a healthy bonus. Revlon Colorstay Liquid Eyeliner is another popular product that sets within seconds of application and lasts all day long. 

The BodyShop’s first store was opened in 1976 by founder Anita Roddick. Since then The BodyShop has expanded all over the world and is renowned for its ethical products. The BodyShop’s Coconut Bronze Glistening Glow Powder promotes natural-looking summer skin all year round. It comes with an easy-to-apply puff to attain the best coverage. The BodyShops’  Frame It Brow Promenade enhances the brows by instantly fluffing up and defining the brow line. The long-wearing formula goes on smoothly and there is no cakey finish. It has heaps of great ingredients including organic virgin coconut oil from Samoa which thickens the appearance of hair. 

Clinique is known for its quality cosmetics and has a loyal following of customers. Clinique Cosmetics was founded in 1968 and is a subsidiary of Estee Lauder. It has a massive range of makeup products to suit all ages. Clinique Cosmetics has some terrific products including their  Chubby Stick Intense Moisturizing Lip Colour Balm. These lip balms have the right amount of colour while simultaneously nurturing the skin. There are two different flavours; Cocoa Butter and Wild Strawberry. Clinique’s Cheek Pop Black Honey Pop is another great product that provides durable cheek colour that is vibrant but at the same time natural bestowing a natural healthy glow. 

Charlotte Tilbury Cosmetics was founded in 2013 by Charlotte Tilbury a British Makeup Artist. Tilbury has achieved amazing success during this time and produced many great makeup products. We love Charlotte Tilbury’s Beauty Light Wand which is a liquid highlighter that comes in a golden shade guaranteed to make your complexion glow. Another great product to add to your makeup case is Charlotte Tilbury’s Pillow Talk – Luxury Palette – Nude Pink Eyeshadow that highlights the eyes with a lovely natural glow.

Nars Cosmetic was founded by French makeup artist and photographer Francois Nars in 1994. The brand is renowned for its avant-garde formulations and products. Nars Cosmetics Velvet Matte Lip Pencil has a beautiful velvety matt finish, is enriched with vitamin C and is a non-drying formula. This is a lovely complementary colour and one of our favourites.  Nars Cosmetics Blush Bronzer Duo Orgasm/Laguna simultaneously produces a bronzed healthy complexion as well as a tinge of blush making it a great combination to make skin glow. 

Essence Cosmetics is an affordable cosmetic company in the United States that offers a range of makeup products including nail polish, eyeshadows, lip gloss and eyeliner. Essence Cosmetics was founded in Germany in 2001 and is now distributed in many countries including the United States.  Essence Cosmetics Brave Pink and Proud Nail Polish is a great and fun way to highlight your nails for a great price.  Compliment your nails by using Essence Cosmetics Pink and Proud  Body Highlighter Spray and add some shimmer and shine. The highlighter has a scent of delicate peach which is delicious. The great advantage of Essence Cosmetics is its low price ranges making it more accessible to consumers.